If there is one thing that most of my clients have in common, is that they have all tried many many diets. In fact, when they list them off, some I have never even heard off. So what’s the problem? Why out of so many diets have none been effective? Well there are many reasons. Willpower is NOT one of them. Diets are not created for the individual, but rather are marketed to the masses. Weight loss, the primary goal of most “diets” is not just about the food, nor is it about t